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Ms Raymer outlined 5 areas which she said CFO Strategic saw as the most frequent problems facing companies:

• Information Deficiency… reports need to be focused and timely. Often the business is bogged down producing reports rather than extracting the key indicators and numbers quickly so that they can get on with running the business
• Forecasting and Budgeting Insufficient… many businesses have accounting systems that only satisfy compliance requirements and look backward; a business needs to move forward with a robust plan which is frequently re-forecast
• Cash Management Poor… Operationally, businesses may be tracking well but they fail to convert their activities to cash and have too much tied up in inventory, debtors, work in progress. This hampers current operations and their potential for growth.
• Governance and Compliance… The regulatory environment in Australia is complex and extensive – ASIC, taxes, risk management, OH&S, Trade Practices etc. Entrepreneurs are necessarily occupied with the vision and product opportunities and often have little experience in ensuring all the compliance requirements are dealt with.
• Strategy and Commercial Input… Often business owners have only operated in one business or industry and need assistance from someone with wide ranging commercial experience once all the other four areas are working. This is where a CFO can add real value to a business by making sure that every strategy and commercial dealing extracts the maximum financial benefit for the business.

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Today's CFO - strategic adviser and project manager
Feature Article - The Associate 2005 – Deloitte.

Self Managed Super Funds Speech
by Laura Raymer at the Business and Professional Women of Sydney AGM and dinner 5 July 2005.